Tips And Tricks To Use Instagram For Travel Marketing
People are spending more and more time on social media, and with an increasing number of people turning to social networks to plan their vacations, it’s no wonder that Instagram has become a hot marketing tool for travel companies. The Instagram followers you buy from Goread.io are guaranteed to stay on your account for a long time.
Here are some simple tips and tricks to use Instagram for travel marketing.
Know your audience
This step is different than in many other kinds of marketing, because the Instagram community is much more varied. If you’re marketing a business that appeals to a primarily female audience, post things surrounding fashion, jewelry, and beauty. If you’re marketing to a younger group, post funny things and/or things that are nostalgia-inducing. The more targeted the audience, the better.
If your brand is going to use Instagram for marketing purposes, it’s important that everything looks like it belongs together. Use the same colors, style, and font. As well, try to post at around the same time every day. For instance, if you’re about to head out for vacation, try to post your last Instagram post at around the same time every day leading up to your trip.
Hashtags are a great way to get your brand noticed on Instagram. But don’t over-do it! Just use three or four hashtags for each photo and keep them at least a couple of words long.
I’m not talking about people who just follow your Instagram account; I’m talking about people who actively engage with your company’s Instagram account. Follow other travel agencies and brands, as well as people that you think would be interested in your brand or city. Once you have a few dozen followers (minimum), it’s time to start following back.
Hashtags can help greatly with exposure on Instagram, but make sure that they’re relevant, and not obnoxious. If you’re using #travel on your photos, try to find a hashtag that’s related to travel (e.g. #youthtravel or #vacationer). If you can’t think of any, look for any hashtags related to the city or country where you’re marketing and follow those.
Find your community
A lot of travel companies are as obsessed with Instagram as people are with travel. Join the groups that you think would be most relevant to your brand, and start connecting with other users. Make sure to offer unique photos and stay active in the group, sharing photos and engaging with other users.
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Written by Dan Harrington
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